Here’s a detailed plan for the Neftaly Sponsor Relationship Manager focused on collecting real-time feedback from sponsors to adjust activations as needed:
Neftaly: Sponsor Relationship Manager
Focus: Collect Real-Time Feedback from Sponsors to Adjust Activations as Needed
Objective:
To ensure sponsor activations remain effective and aligned with sponsor goals by proactively gathering and acting on feedback during the event, enabling timely adjustments for optimal impact.
Key Responsibilities & Execution Plan
1. Establish Feedback Channels
- Multiple Communication Methods
- Set up convenient and immediate feedback channels such as phone calls, instant messaging (WhatsApp, Slack), and in-person check-ins.
- Dedicated Point of Contact
- Provide sponsors with a direct contact for real-time feedback and quick responses.
2. Scheduled Check-Ins
- Frequent Touchpoints
- Conduct regular scheduled check-ins (e.g., morning and afternoon) with sponsors to gather insights on activation performance and any concerns.
- Use Structured Feedback Forms
- Utilize brief, standardized checklists or forms to capture key metrics and qualitative feedback efficiently.
3. Active Listening & Issue Identification
- Listen Attentively
- Encourage sponsors to share honest feedback regarding engagement levels, logistical challenges, or branding visibility.
- Identify Issues Early
- Quickly detect any activation shortcomings or emerging problems through feedback.
4. Immediate Action & Adjustment
- Coordinate Rapid Responses
- Work closely with activation teams (on-site coordinators, digital managers) to implement necessary changes swiftly.
- Communicate Changes Clearly
- Keep sponsors informed about actions taken and timelines for improvements.
5. Documentation & Reporting
- Log Feedback & Actions
- Maintain detailed records of all feedback received and adjustments made throughout the event.
- Report to Internal Teams
- Share real-time updates with relevant departments to ensure alignment and support.
Tools & Resources
| Function | Tools & Platforms |
|---|---|
| Instant Communication | WhatsApp, Slack, Mobile Calls |
| Feedback Forms & Surveys | Google Forms, Typeform |
| Issue Tracking & Task Management | Trello, Asana, Jira |
| Documentation & Reporting | Google Docs, Excel |
Key Deliverables
- ✅ Real-Time Feedback Collection Plan
- ✅ Scheduled Check-In Templates
- ✅ Feedback & Issue Tracking Log
- ✅ Action & Adjustment Reports
Success Metrics
- High sponsor responsiveness and engagement in feedback process
- Rapid identification and resolution of activation issues (<24 hours)
- Increased sponsor satisfaction due to proactive adjustments
- Clear documentation showing feedback-driven improvements
Would you like me to draft a real-time feedback checklist, a check-in call script, or a feedback tracking spreadsheet to help implement this plan?