Neftaly The commodification of art in a globalized economy

Neftaly: The Commodification of Art in a Globalized Economy
Exploring the intersection of culture, commerce, and creativity

In an age where art crosses borders with the click of a button, Neftaly delves into the complex realities of how globalization reshapes the value, production, and perception of art. This thought-provoking exploration examines how artistic expression is increasingly treated as a commodity—bought, sold, and marketed within the vast machinery of a global economy.

From digital platforms to international biennales, Neftaly investigates the power dynamics that define whose art gets seen, who profits, and what is lost in the translation of culture into capital. Featuring perspectives from artists, curators, economists, and cultural critics, the work challenges audiences to reconsider the role of authenticity, ownership, and creative freedom in a hyper-connected world.